Game Analytics Blog
Firebase, BigQuery & Retention Insights for Indie Game Studios
Technical tutorials, BigQuery SQL examples, retention benchmarks, and practical guides to help you build better game analytics dashboards. Written by and for mobile game developers.
Maximizing Engagement: Persona 3 Reload's Makoto Yuki Arrives in Persona 5: The Phantom X – A Masterclass in Mobile Game Live-Ops
Persona 5: The Phantom X welcomes Persona 3 Reload's Makoto Yuki, showcasing how strategic character crossovers can drive engagement, retention, and monetization in mobile games.
Xbox Powers Up: Matthew Ball & Scott Van Vliet Join Leadership, Signaling New Horizons for Gaming
Xbox has announced the appointment of industry visionary Matthew Ball as Chief Strategy Officer and cloud technology veteran Scott Van Vliet as Chief Technology Officer. These moves are set to significantly influence the future direction of the gaming industry.
AI Unleashed: YouTube's New Search & Shorts Features – A Game Changer for Mobile Developers
YouTube is revolutionizing its platform with AI-powered 'Ask YouTube' conversational search and Gemini Omni for Shorts, offering mobile game developers unprecedented opportunities for market research, user acquisition, and competitive analysis.
Democratizing AI for Mobile Games: Why Accessibility Trumps Complexity in Analytics
Advanced AI for mobile game analytics no longer requires a data science PhD. Learn how accessible platforms are bringing powerful predictive models for LTV, churn, and monetization directly to mobile game developers, mirroring the accessibility revolution seen in other complex fields.
Pinpointing Performance Hotspots: Leveraging Analytics to Expose Critical Issues in Mobile Games
Uncover how robust mobile game analytics are crucial for identifying "performance hotspots" – specific features or player segments experiencing disproportionately high rates of critical issues like crashes, churn, or monetization friction, enabling developers to take targeted action.
Mindtail Secures $2M: Unpacking the AI-Powered Future of Mobile Game Production
Mindtail, an Istanbul-based studio, has secured $2 million to build games using an 'AI-powered production model.' This development signals a major shift in game creation, promising enhanced efficiency, dynamic content, and hyper-personalization for mobile players.
GitHub Copilot's New App: A Game-Changer for Mobile Game Development Productivity
GitHub Copilot's new dedicated app strengthens its position as a leading AI coding assistant, promising enhanced productivity and accelerating development cycles for mobile game developers, especially in integrating vital game analytics.
Beyond the Desktop: How the Mac mini is Powering Mobile Game Development and Analytics
Apple's Q2 2026 earnings call saw Tim Cook highlight the Mac mini's emerging role as infrastructure. This shift is profoundly impacting mobile game development, offering powerful, cost-effective solutions for CI/CD, build servers, and ultimately accelerating data-driven insights.
Nectar Social Secures $30M Series A: A New Horizon for AI in Mobile Game Marketing and User Acquisition
AI-powered marketing platform Nectar Social recently secured a $30 million Series A funding round led by Menlo Ventures, signaling a significant leap forward for mobile game user acquisition and marketing optimization.